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Feeling stuck in your design process? Book a 1:1 Interior Design consultation with Architect Coro Urdaneta. Gain clarity on your interior design business, client workflow, and how to maximize our smart templates.

A mission statement is more than just a string of words; it's the heart and soul of your business. It communicates your values, your purpose, and what sets you apart from the competition. Creating a mission statement for your interior design studio is a crucial step in establishing your brand and connecting with your clients. Why Your Mission Statement Matters Your mission statement serves as a guiding light for your business decisions and helps your team stay aligned with your core values. It also tells your clients what you stand for and why you do what you do, building trust and credibility. A well-crafted mission statement can differentiate you from other design studios and attract like-minded clients who resonate with your vision. How to Craft a Compelling Mission Statement 1. Reflect on Your Core Values Start by identifying the core values that drive your business. These could be creativity, sustainability, innovation, client satisfaction, or any other principles that are important to you. Write down a list of these values to help you articulate your mission. 2. Define Your Purpose Think about why you started your interior design studio. What motivates you to do what you do? Your purpose should go beyond making a profit—it should reflect your passion for design and the impact you want to make in the industry and in your clients' lives. 3. Keep It Clear and Concise A mission statement should be brief and to the point, typically one to two sentences long. Avoid jargon and complex language. Instead, focus on clear, straightforward wording that conveys your message effectively. 4. Make It Unique Your mission statement should reflect what makes your studio special. Highlight your unique approach, your design philosophy, or any distinctive services you offer. This will help you stand out in a crowded market. Example Mission Statements Here are a few examples to inspire you: "At [Your Studio Name], we believe in transforming spaces into functional works of art that reflect the unique personality and lifestyle of each client." "Our mission is to create sustainable, innovative designs that enhance the quality of life and contribute to a better environment." "We are dedicated to delivering exceptional design solutions that exceed client expectations and bring their vision to life." Using Our Templates Crafting a mission statement can be challenging, but our Mission Statement Template (coming soon) can make the process easier. These templates provide a structured format and guiding questions to help you articulate your values and purpose clearly. Conclusion Your mission statement is a powerful tool that communicates your studio's identity and values. Take the time to craft a statement that truly represents your passion for design and your commitment to excellence. Remember, a strong mission statement can inspire your team, attract clients, and set the tone for your entire business.

Starting an interior design studio is a thrilling venture filled with creativity and endless possibilities. However, it can also be a daunting process with many moving parts. From defining your brand to managing finances, every step is crucial in setting up a solid foundation for your business. This is me, Coro Urdaneta , giving an interview at my Beijing studio, Coromoto AD, during five days of filming for a 30-minute interview I did for a Chinese channel CGTN in Spanish. This guide is designed to help you navigate the initial phases of establishing your interior design studio, ensuring you're well-prepared for success Step 1: Define Your Vision and Goals A clear vision acts as your North Star, guiding every decision you make. Start by asking yourself what you want to achieve with your design studio. What types of projects ignite your passion? What are your long-term and short-term goals? Writing down your vision helps solidify your intentions and provides a roadmap for your journey. Step 2: Create a Business Plan A well-thought-out business plan is essential for any new business. It should include your services, target market, competitive analysis, marketing strategy, and financial projections. This plan not only helps you stay organized but also serves as a valuable tool when seeking funding or partnerships. Websites like Bplans  offer templates and examples to help you get started. Additionally, using AI tools like ChatGPT or Copilot can greatly assist in writing your business plan. Step 3: Establish Your Brand Your brand is more than just a logo or color scheme; it's the personality of your business. Consider what makes you unique and how you want to be perceived by clients. Create a cohesive brand identity that reflects your style and values. Platforms like Canva provide tools to design your logo and marketing materials easily.While there are AI tools available to handle branding tasks yourself, I always recommend seeking a professional who specializes in this field to ensure your brand is solidly established from the very beginning. If you're unsure where to find one, platforms like Behance and Fiverr are great resources for connecting with skilled professionals. Step 4: Build Your Portfolio A strong portfolio showcases your best work and highlights your skills and expertise. Use high-quality images and detailed descriptions to tell the story behind each project. Create both a physical and digital portfolio to share with potential clients. Websites like Behance  and Houzz are great platforms to display your work. Step 5: Network and Market Yourself Networking is vital in the design industry. Attend industry events, join professional organizations, and connect with other designers and potential clients. Utilize social media platforms like Instagram and Pinterest to showcase your work and attract a broader audience. Step 6: Set Up Your Workspace A well-organized and inspiring workspace can significantly impact your productivity and creativity. Invest in quality tools and software that support your design process. Our Design Templates can help you manage projects, track progress, and stay organized. Keep your workspace organized. My trick is to tidy up at the end of each day by putting everything back in its place on my desk, leaving it ready for the next day. Step 7: Start Small and Scale Up Begin with smaller projects to build your portfolio and reputation. As you gain experience and confidence, gradually take on larger and more complex projects. Always strive for excellence in your work to earn referrals and repeat business.Always prioritize gathering feedback and testimonials from your projects, as these can be invaluable for showcasing your expertise on your networks and instilling trust and confidence in future clients. To make this process seamless, our offboarding Guide includes both physical and digital templates, enabling you to collect this information from clients in a straightforward and organic way. Step 8: Manage Your Finances Effective financial management is crucial for the sustainability of your business. Keep track of your income and expenses, set budgets, monitor cash flow, and save for future investments. Step 9: Keep Learning and Adapting The design industry is constantly evolving, so continuous learning is essential. Stay updated with the latest trends, tools, and technologies. Invest in courses, attend workshops, and participate in webinars to enhance your skills and remain competitive. By following these steps, you'll be well on your way to building a successful interior design studio. Explore platforms like Canva   and Yellowtrace for additional resources and inspiration. Here's to your success in the world of interior design!

Attracting your ideal client is essential for the growth and success of your interior design business. Identifying and reaching out to clients who resonate with your style and values can lead to more fulfilling projects and long-term relationships. Here are some expanded tips to help you attract your ideal clients, along with actionable steps to execute and follow through. 1. Define Your Ideal Client Before you can attract your ideal client, you need to know who they are. Consider the following aspects: Demographics : Age, gender, income level, location. Psychographics : Interests, values, lifestyle, design preferences. Actionable Step : Create detailed client personas to represent your ideal clients. These personas will guide your marketing efforts and help you tailor your messaging. For example, if your ideal client is a young professional in a metropolitan area, your marketing materials should highlight sleek, modern designs that suit city living. 2. Showcase Your Unique Style Your unique design style is your signature. Highlight it in your portfolio, website, and social media. Showcasing your distinct style will attract clients who appreciate and desire your aesthetic. Actionable Step : Regularly update your portfolio with high-quality images of your best work. Use social media platforms like Instagram and Pinterest to share your designs and reach a broader audience. Consider using hashtags related to your design style to increase visibility. For example, if you specialize in minimalist design, use hashtags like #MinimalistDesign or #ModernInterio r. Build an attractive and Strong online presence 3. Build a Strong Online Presence A professional and engaging online presence is crucial for attracting clients. Your website and social media profiles should reflect your brand and showcase your work effectively. Actionable Step : Invest in a well-designed, user-friendly website. Ensure it includes a portfolio, client testimonials, and contact information. Utilize SEO strategies to improve your website’s visibility in search engines. Write blog posts on your website about design tips and trends to attract potential clients searching for inspiration. 4. Network and Collaborate Networking with other professionals in the industry can lead to valuable referrals and collaborations. Attend industry events, join design organizations, and connect with other designers, architects, and real estate agents. Actionable Step : Participate in local design events and online forums. Build relationships with complementary businesses and explore opportunities for collaboration. For example, partner with a local furniture store for a joint marketing campaign or collaborate with an architect on a project to expand your reach. 5. Offer Value Through Content Creating valuable content can position you as an expert in your field and attract your ideal clients. Share design tips, case studies, and behind-the-scenes looks at your projects. Actionable Step : Start a blog on your website and post regularly. Share your blog posts on social media and engage with your audience by responding to comments and questions. Consider creating video content, such as design tutorials or virtual tours of your projects, to engage your audience further. 6. Provide Exceptional Client Experience A satisfied client is likely to refer you to others. Ensure you provide exceptional service from the initial consultation to the final handover. Clear communication, professionalism, and attention to detail are key. Actionable Step : Use our Welcome Guide Template to set clear expectations and provide a smooth onboarding experience. Follow up with clients after project completion to gather feedback and express your appreciation. Send a personalized thank-you note or small gift to show your gratitude and leave a lasting impression. 7. Leverage Testimonials and Reviews Positive testimonials and reviews can significantly influence potential clients' decisions. Showcase testimonials prominently on your website and social media profiles. Actionable Step : After completing a project, request a testimonial or review from your satisfied clients. Highlight specific aspects of the project that the client appreciated and share these testimonials in your marketing materials. 8. Utilize Social Proof Social proof, such as showcasing your work in reputable publications or awards, can build credibility and attract clients who value excellence. Actionable Step : Submit your projects to design magazines, blogs, and awards competitions. Display any recognitions or features prominently on your website and social media to boost your credibility. Bonus Tip: Build a Strong Referral Network Word-of-mouth remains one of the most powerful ways to attract your ideal client. Happy clients and industry connections can become your biggest advocates, bringing in new business effortlessly. Expert Advice:  Go beyond just delivering great work—nurture relationships with past clients, vendors, and fellow professionals. Establish a referral program where past clients receive an exclusive perk for recommending your services. Stay connected with industry peers, such as realtors, builders, and suppliers, who can refer clients that align with your design expertise. Actionable Step:  Keep in touch with past clients through occasional check-ins, holiday greetings, or exclusive insights. Consider hosting a small networking event or webinar to position yourself as a go-to expert in your niche. Most importantly, make referring you easy—have a clear system in place, such as a dedicated referral page or a simple way for people to introduce potential clients to you. Conclusion Attracting your ideal client requires a combination of defining your target audience, showcasing your unique style, building a strong online presence, networking, offering valuable content, providing exceptional service, leveraging testimonials, and utilizing social proof. By following these expanded tips and using tools like our Template guides, you can attract clients who resonate with your vision and values, leading to more fulfilling and successful projects.

Smart templates for interior designers and architects — simplify your design process, elevate client experiences, and grow your creative studio. (Plantillas para estudios de interiorismo en Sanlitunbei) Shop Book Your 1:1 Call Resource Hub About Templates Guide Log In Search Menu Close Home About Shop Resource Hub Book Your 1:1 Call Templates Guide Contact FAQ DESIGN BOLDLY. RUN SMARTER. Grow Your Design Studio with Powerful Templates Made for Interior Designers & Architects I nterior design is your passion —admin work doesn’t have to be. Our ready-to-use Interior Design templates help you work faster, increase productivity, price confidently, and elevate your client experience from day one. You can forget about having to start from scratch every new project. Explore Templates Our Most Popular Templates Whether you're presenting concepts, drafting proposals, or finalizing project details, our templates ensure every step is seamless. NALI | Project issue log & resolution tracker template Price €12.00 Cart TAIKOO | Pack Plantillas para Experiencia Total del Cliente Price €328.00 Cart TAIKOO | Cronograma FFE Price €78.00 Cart TAIKOO | Pack Dúo Esencial de Plantillas de Diseño Price €148.00 Cart TAIKOO | Kit Presentación Diseño de Interiores | Concepto + Desarrollo Price €86.00 Cart TAIKOO | Guía Fin de Proyecto Price €68.00 Cart TAIKOO | Guía de Bienvenida Price €58.00 Cart TAIKOO | Propuesta de Honorarios Price €68.00 Cart TAIKOO | Guía de Inversión Price €68.00 Cart TAIKOO | Offboarding Guide Template (English version) Price €68.00 Cart TAIKOO | Essential Design Duo Template Bundle (English version) Price €148.00 Cart TAIKOO | Full Client Experience Template Bundle (English version) Price €328.00 Cart TAIKOO | Interior Design Presentation Kit - Concept+Development Price €86.00 Cart TAIKOO | Welcome Guide Template (English version) Price €58.00 Cart TAIKOO | Fee Proposal Template (English version) Price €68.00 Cart TAIKOO | Investment Guide Template (English) Price €68.00 Cart Simplify Your Process Focus on Design Sanlitunbei offers you the Tools to Save Time and Impress Clients. Interior Design templates to streamline your workflow. Browse now Feeling stuck or just need clarity on your next steps? Then a 1:1 call is a great place to start. Sometimes, all you need is a conversation with someone who gets it. Book a 1-hour, unstructured 1:1 call with me, Coro Urdaneta. Where you can ask anything, you want—whether it’s about improving your design process, starting your business, or even how to make the most of our templates. With over 20 years of experience in residential & hospitality interior architecture and running a successful studio, I’ll share insights and tips to help you feel confident and focused. There’s no set agenda—this call is your time to get the answers and guidance you’re looking for. Sometimes, a simple conversation can provide the breakthrough you need. Let’s make it happen! BOOK 1:1 CALL Available Online Clarity & Guidance Read More 1 hr 100 euros €100 Book Now Designer's Resource Hub Empowering Creativity With over 20 years of hands-on experience in the design industry, we've crafted a curated collection of resources to help interior designers & architects navigate the highs and lows of running a creative studio. Best Tips to Attract Your Ideal Client Attracting your ideal client is essential for the growth and success of your interior design business. Identifying and reaching out to... Client Expectations vs. Reality: Navigating the Design Process As an interior designer, you know that balancing client expectations with the realities of project execution can be a delicate dance.... The Importance of Keeping Clear and Open Communication with Your Interior Design Clients Effective communication is the cornerstone of any successful interior design project. Keeping clear and open lines of communication with... Best Way to Communicate with Clients About Project or Construction Delays Delays in projects or construction are sometimes unavoidable, but how you communicate these delays to your clients can make a significant... Best Tips to Attract Your Ideal Client Attracting your ideal client is essential for the growth and success of your interior design business. Identifying and reaching out to... Best Way to Offboard Your Interior Design Clients Offboarding clients is just as important as onboarding them. A smooth and professional offboarding process ensures that your clients... Best Way to Onboard Your New Interior Design Clients Onboarding new clients is a crucial step in establishing a successful working relationship. A smooth onboarding process sets the tone for... Best Software for Interior Designers and Interior Architects in 2025 Staying up-to-date with the latest software is essential for interior designers and architects. The right tools can streamline your... When Starting Your Interior Business, Where to Invest First When Starting Your Interior Business, Where to Invest First The Importance of Establishing a Brand Voice as an Interior Designer Your brand voice is the unique personality and tone that sets you apart from other interior designers. It's how you communicate with your... How to Create Your Mission Statement as an Interior Design Studio A mission statement is more than just a string of words; it's the heart and soul of your business. It communicates your values, your... First Steps to Have a Successful Interior Design Studio Starting an interior design studio is a thrilling venture filled with creativity and endless possibilities. However, it can also be a... Discover More BACK TO TOP Stay Updated Join our newsletter to receive the latest updates, design tips, and industry insights to enhance your creative journey. Email* Join Us Yes, subscribe me to your newsletter. 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Master your design process with Sanlitunbei’s Templates Guide. Discover how and when to use each template to keep your client workflow smooth, professional, and efficient. TEMPLATES GUIDE | WHAT TO USE & WHEN We understand that managing interior design or architecture projects involves multiple phases, each with its own set of challenges. To streamline your process, we’ve designed a collection of fully customizable templates tailored to every stage of your project. Whether you're just starting out or in the final handover phase, this guide will walk you through exactly how and when to use each template to ensure your workflow stays smooth, professional, and efficient. Shop the templates Client Journey From the first client contact before starting a project to the final wrap up, when the project ends 01 Client Discovery Phase Investment Guide Client Questionnaire coming soon coming soon coming soon coming soon 02 Proposal Phase Fee Proposal 03 Client Onboarding Phase Welcome Guide 04 Presentation Phase Concept & Development Design Presentation FF&E Schedule 05 Client Handover Phase Offboarding Guide Navigate every stage of your design project with clarity and ease.This guide outlines when and how to use each template, ensuring your process is seamless, professional, and stress-free from start to finish. Portfolio Development Phase Portfolio Template Showcase your expertise and creativity with a beautifully designed portfolio. Whether you're attracting new clients or seeking partnerships, this template helps you tell your story, highlight your best work, and leave a lasting impression. It's your first step toward opening doors to exciting opportunities. Client Discovery Phase Investment Guide Set the tone for your client relationships with transparency. Use this guide to present your services, pricing, and value clearly. By aligning expectations early, you lay the foundation for trust and a smooth collaboration. Client Questionnaire Dive deep into your client's vision and preferences with a structured approach. This template ensures you ask the right questions, capturing the details that matter most to your clients while avoiding misunderstandings later in the process. Proposal Phase Fee Proposal Template Communicate your fees and project scope with confidence. This template not only clarifies your costs but also helps clients understand the exceptional value you bring to their project, increasing your chances of securing their commitment. Client Onboarding Phase Welcome Guide Template Start every project on the right foot. This guide provides your clients with a roadmap for working with you, outlining timelines, deliverables, and what they can expect at every step of the journey. It sets the stage for a professional and organized collaboration. Presentation Phase Concept & Designg Development Presentation Template Turn your ideas into impactful visuals. This template is designed to help you present concepts in a way that's both compelling and easy to follow. Showcase everything from initial sketches to detailed designs with clarity and style. Furniture, Fixtures, and Equipment (FF&E) Schedule Manage the details with precision. This template organizes every item—furniture, fixtures, and equipment—into an accessible and professional format, making coordination with suppliers and contractors seamless. Client Off-boarding Phase Handover Guide Template Finish strong with a polished wrap-up. This template equips you to deliver all final documents, warranties, and care instructions to your client. It's a professional touch that ensures your work is valued long after the project ends. Need Help Choosing? Explore our Designer’s Hub for tips, resources, and insights to help you navigate the highs and lows of running a creative studio. Or browse our full template collection to find the perfect tools for your next project. You can always Contact Us for more guidance or book a 1:1 call for more guidance. Whatever you choose, we're her to help.

Explore answers to common questions about Sanlitunbei's interior design templates, design resources, services, and booking 1:1 calls. Frequently asked questions General How do I access the templates I purchased? After completing your purchase, you will receive instant access to a PDF file with link(s) to download your templates and images. Follow the instructions on the PDF & open the link to your template.

Customise your new template! A basic canva help guide is included with all the templates. How long does it take to receive my templates after purchase? Inmediatley after completing your purchase, you will receive instant access to a PDF file with link(s) to download your templates and images. Follow the instructions on the PDF. This is How It'll look right after your purchase. In your Sanlitunbei members account area, go to orders and you'll have access to your files for 30 days Can I resell your templates (even with modifications) or use them to create other templates for sale? No , our templates are protected by copyright and come with a Professional Use License specifically tailored for interior design and architectural projects. This license allows you to personalize the templates with your branding, modify them to suit client needs, and use them as a framework for your professional work. However, selling them in any form or creating similar works for commercial purposes without permission violates our copyright. Key points to remember: Selling our templates is strictly prohibited across all platforms, including: Online marketplaces (e.g., Etsy, Gumroad,Stan Store) Personal or business websites Social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok) Our templates contain distinctive design elements and original content, making unauthorized use easy to identify. We actively enforce our copyright and may issue DMCA takedown notices to address infringements. Our team regularly monitors various platforms to detect and prevent unauthorized use. By purchasing and using our templates, you agree to comply with these terms. For any questions regarding permitted uses, feel free to reach out to us for clarification. What is your return policy? Due to the digital nature of our products and instant download availability, we are unable to accept cancellations or offer refunds. Please read the product description carefully before making any purchase. Should you have any questions or require assistance with your templates, please don't hesitate to reach out to us here. What software are your templates editable in? All of our templates are editable in both the free version of Canva (or Pro if you have it) as well as Power Point. You can choose the software you're most comfortable with. Some of our other templates are also customisable in Microsoft excel and Google Sheets. Please refer to the individual product listing to see which platform that particular template is editable in. Are images included? Yes, our templates come with image placeholders that you can easily replace with your own imagery and a selection of royalty-free images for your inspiration and use. This includes AI-generated images created specifically for your projects. While we encourage you to perzonalized your projects with your own images to really make them unique, feel free to use all the pictures we've provided. How customizable are the templates? Our templates are fully customizable! You can easily adapt them to your unique needs by changing fonts, colors, and backgrounds, adding your logo and images, or using our stock image guide to find visuals that match the provided examples. You can even include clickable links to make your presentations more interactive for clients. If you prefer, you can simply insert your own images and drawings and use the templates as they are for a quick and polished result. The pre-designed colors, typography, and styling we’ve curated make it easy to achieve a professional look with minimal effort. What languages are your templates in? All our templates are available in both English and Spanish. To ensure you download the correct version, we’ve added a filter to easily separate English from Spanish. If you have any questions, feel free to contact us! Do I need design experience to edit your templates? With Canva, no, not at all! Our templates are compatible with both the free version of Canva as well as Power Point . If you're new to online editing platforms, we recommend using Canva – it features an intuitive drag-and-drop interface, perfect for beginners, and you can use our templates on the free version. Power points require a bit more knowledge but it's fairly easy to use and there's plety of tutorials online.